Join the Dallas Cowboys and Whataburger in celebrating local high school football coaches! Over the course of the 2023 high school football season, the Dallas Cowboys and Whataburger will team up to recognize 10 local coaches who are making an impact on their team, school and community. As part of their recognition, each coach will receive a $2,000 grant courtesy of Whataburger and the Gene and Jerry Jones Family Foundation for his football program.
- Week 1: Travis Pride — Byron Nelson HS
- Week 2: Bill Elliott — Celina HS
- Week 3: Claude Mathis — Desoto HS
- Week 4: Cory Campbell — Lake Highlands HS
- Week 5: Jason Witten — Liberty Christian School
- Week 6: Matt Nally — Melissa HS
- Week 7: Ray Gates — North Crowley HS
- Week 8: Clint Surratt — Panther Creek HS
- Week 9: Rudy Rangel — The Colony HS
- Week 10: Antonio Wiley — Coppell HS
The Dallas Cowboys are proud to partner with Whataburger for the 2023 Coach of the Week program. The 2023 season marks the 29th year the Dallas Cowboys have honored high school football coaches with the Coach of the Week program. The program spans the length of the high school football season and is designed to aid and promote high school football and the development of youth football. The goal of the Coach of the Week program is to give high school football coaches the recognition they deserve and provide schools financial assistance to maintain and upgrade their football programs. Over the life of the program, the Coach of the Week program has provided more than 295 grants totaling more than $480,000 to area football programs.