FRISCO, Texas –While the Cowboys have now officially been moved over to The Star in Frisco for a full calendar year, the overall project continues to grow.
That was evident again Tuesday as the Cowboys held a topping-off ceremony for the new Baylor Scott & White Sports Therapy & Research at The Star, a 300,000 square-foot medical and health facility that is set to open in April of 2018.
"It's a great day. It's an exciting day," said Jerry Jones Jr., the Cowboys' chief sales and marketing officer. "As we've expressed throughout the process of opening up The Star and thedifferent things happening out here, from the beginning, our vision was to have a place that our fans and really anybody, sports related or non-sports related, would have a chance to experience the Dallas Cowboys in ways they haven't before."
The Dallas Cowboys and Baylor Scott & White Health at the topping out ceremony of a new sports therapy and research center at The Star in Frisco, Texas.
Located across the street from Ford Center and the new Omni Hotel, this state-of-the-art facility promises to be on the cutting edge for rehabilitation and medical practices.
Jim Hinton, chief executive officer for Baylor Scott & White, said the development reached the uppermost vertical point of construction.
"Baylor Scott & White Sports Therapy & Research at The Star represents a first of its kind collaboration between an NFL team, a health system like Baylor Scott & White, and a school district (Frisco Independent School District) that is focusing on preventing injuries and promoting wellness for athletes of all levels," Hinton said.
Partnered with the Cowboys, Baylor Scott & White Health broke ground on the new facility last June. It will include an imaging center, a sports performance program, an urgent care center, outpatient rehabilitation therapy services, a brain injury program and various research initiatives.
"We're proud to wear the label as 'the best place to raise an athlete in the country,' said Jeff Cheney, Mayor of Frisco. "But today, I'm even more proud to add a new label, which is 'the safest place to raise an athlete.'"
Said Jones Jr.: "Sitting here with Baylor Scott & White and opening up a sports medicine destination, I truly believe with our visibility, it's something that is going to be internationally known. I think it'll be a destination place for those wanting to address issues relating to sports medicine that might be after the fact of an injury, but really even preventive. And about health and wellness and injury prevention."
