FRISCO, Texas – In this league, success is defined by championships.
The Cowboys have obviously won five, but it's been more than 20 years since this franchise has hoisted the coveted Lombardi Trophy.
But that doesn't exactly mean the Cowboys have had just five great teams in their storied history.
This week's Top 10 focuses on some of the best teams in franchise history that didn't win the Super Bowl. The writers of DallasCowboys.com picked and ranked 10 teams that had all the talent, regular-season success and perhaps even went deep into the playoffs only to come up short.
The 1994 Cowboys, sandwiched in between two Super Bowl winning teams, were voted the No. 1 team in franchise history that didn't win it all. Click here to see the rest of the Top 10.
Check out DallasCowboys.com's list of the top 10 Cowboys teams to never win a Super Bowl.
Dallas Cowboys head coach Jason Garrett is doused by Dallas Cowboys' Jeremy Mincey, center and quarterback Tony Romo, right, after their 42-7 win over the Indianapolis Colts in an NFL football game, Sunday, Dec. 21, 2014, in Arlington, Texas. (AP Photo/Brandon Wade)
Dallas Cowboys' Dak Prescott (4), Ezekiel Elliott (21) and Dez Bryant celebrate late in the second half of an NFL football game a against the Washington Redskins on Thursday, Nov. 24, 2016, in Arlington, Texas. (AP Photo/Ron Jenkins)
Dallas Cowboys quarterback Don Meredith (17) prepares to take the snap from center Dave Manders (51) during the 1965 Playoff Bowl against the Baltimore Colts on January 9, 1966 in Miami. The Colts defeated the Cowboys 35-3. (AP Photo/NFL Photos)
Dallas Cowboys wide receiver Drew Pearson (88) nears the end zone on game-winning 50-yard touchdown pass play late in the fourth quarter as the Cowboys defeated the Minnesota Vikings in the NFC playoff in Bloomington, Minn., Dec. 28, 1975. (AP Photo)
Dallas Cowboys Craig Morton (14 ) during a game against the New York Giants on September 27, 1970 at Yankee Stadium in the Bronx, New York. The Dallas Cowboys beat the Minnesota Vikings 28-10. Craig Morton played for 19 years with 3 different teams(David Durochik via AP)
Dallas Cowboys quarterback Don Meredith (17) drops back to pass behind center Malcolm Walker (57) during an NFL game against the Minnesota Vikings, Oct. 20, 1968. The Cowboys defeated the Vikings 20-7. (AP Photo/Vernon Biever)
Dallas Cowboys tight end Jason Witten (82) tries to push off Detroit Lions linebacker Ernie Sims (50) after making a catch for six yards in the second quarter a football game Sunday, Dec. 9, 2007 in Detroit. (AP Photo/Duane Burleson)
Dallas Cowboys quarterback Danny White (11) heads back to pass during first quarter action against the Rams at Anaheim Stadium, Aug. 15, 1981. White helped the Rams to an early first quarter lead of 14-0 after one of his passes was intercepted to give the Rams their second touchdown. (AP Photo/Randy Rasmussen)
Dallas Cowboys Roger Staubach smiles up at Tony Dorsett during photo session, Jan. 11, 1978 for Super Bowl XII. Golden Richards (83) completes the picture. (AP Photo)
Dallas Cowboys running back Emmitt Smith (22) is congratulated by teammate Michael Irvin (88) after a fourth-quarter touchdown against the Green Bay Packers, Thursday, Nov. 24, 1994 in Irving, Texas. Dallas won, 42-31. (AP Photo/Linda Kaye)
