Biography
In one of the most dramatic eras of ownership in professional sports, Jerry Jones' stewardship of the Dallas Cowboys has brought unprecedented results and success to one of the world's most popular sports entities. His more than three-decade long journey reached a rare pinnacle with his induction into the Pro Football Hall of Fame as a member of the 2017 class of enshrinees, as Jones became just the 15th owner in history to earn a bust in Canton.
In one of the most dramatic eras of ownership in professional sports, Jerry Jones' stewardship of the Dallas Cowboys has brought unprecedented results and success to one of the world's most popular sports entities. His more than three-decade long journey reached a rare pinnacle with his induction into the Pro Football Hall of Fame as a member of the 2017 class of enshrinees, as Jones became just the 15th owner in history to earn a bust in Canton.
Aside from being one of just three current owners to guide their franchises to at least three Super Bowl titles, Jones' efforts and innovations in the areas of sports marketing, promotion, broadcasting, team operations and the development of AT&T Stadium and The Star have created a vivid imprint on the landscape of the NFL, the professional sports business equation, fan engagement and the American sports culture.
On the heels of his Hall of Fame selection, Jones was selected as one of the 100 Greatest Living Business Minds in commemoration of Forbes magazine's 100th year anniversary in 2017. In that same year, he was also recognized for his career contributions to sports in America by being named the 2017 recipient of the Sports Business Journal's Lifetime Achievement Award. Prior to his enshrinement in Canton, USA Today designated Jones as No. 1 on its list of the 100 Most Important People in the NFL in July of 2016.
In 2023 Forbes magazine and leading sports business media platform Sportico both recognized the Cowboys as the most valuable sports franchise in the world and the first to be valued at over $9 billion.
Highlighted by Super Bowl victories following the 1992, 1993 and 1995 seasons, Jones became the first owner in NFL history to lead his team to three league championships in his first seven years of ownership. In 1995 Dallas also became the first team in NFL history to win three Super Bowls in four seasons while tying the then NFL record for most Super Bowl victories by an organization with five.
The first decade of Jones' ownership closed with eight playoff appearances, six division titles, four conference championship game appearances and three world crowns as the Cowboys were named the NFL's Team of the 1990s. More recently, the Cowboys have won NFC East Division titles in 2007, 2009, 2014, 2016, 2018, 2021 and 2023, while the '23 club secured the 18th playoff appearance in Jones' 35 years of leadership. Dallas also established the club record for regular season wins (13) in 1992 and equaled that mark with 13 victories in 2007 and 2016.
Following the 2014 season, a year when the Cowboys posted a 12-4 record and then won a home playoff game, Jones was named the NFL Executive of the Year by the Pro Football Writers Association of America.
Along with the success of the Cowboys on the field, Jones' vision and leadership provided the driving influence behind the concept, design and construction of AT&T Stadium in Arlington, Texas - a venue that is recognized internationally as perhaps the most spectacular and state-of-the-art sports stadium in the world.
Opened to the public in May 2009, the stadium's dramatic first season of operation resulted in the venue being named the Sports Facility of the Year by the Sports Business Journal. Along with that achievement for the team's new home, Jones was also named the 2009 Sports Executive of the Year by the SBJ.
The 100,000-plus capacity stadium set the attendance record for an NFL regular season game as 105,121 witnessed the Sept. 20, 2009 home opener, while the 108,713 who attended the NBA All-Star Game in 2010 became the largest crowd to witness a basketball game in the history of the sport. On May 8, 2021, the championship boxing match featuring Canelo Alvarez and Billy Joe Saunders drew 73,126 spectators to AT&T Stadium, marking the largest indoor crowd to ever witness a prizefight in U.S. history.
During the pandemic season of 2020, the Cowboys and AT&T Stadium safely hosted the most fans for NFL games throughout the league with a total attendance figure of 219,021 fans for Dallas' eight home games, an average of 27,378 per game.
In over 14 years of operation, more than 14 million fans have attended events that included high school and collegiate football, major college basketball, international soccer, professional bull riding, Supercross, world championship boxing and concerts featuring world-renowned recording artists. More than 6.5 million visitors have passed through the 12-story high doors of the stadium for daily public tours of the venue.
With its architectural versatility and cutting-edge media capabilities, AT&T Stadium has become a visible beacon establishing North Texas as a focal point on the sports and entertainment canvas of North America.
The brilliant home of the Cowboys is a powerful catalyst in attracting a wide range of national and international events that will define the future of the region for generations to come. The stadium has already played host to Super Bowl XLV (February 2011), the NCAA Final Four in men's basketball (April 2014), the inaugural College Football Playoff Championship Game (January 2015), the Big 12 Championship game and the Cotton Bowl Classic, and in 2018 became the first NFL stadium to host the NFL Draft. AT&T Stadium also remains the only venue in the world to host an NBA All-Star Game, a Super Bowl, the Men's NCAA Final Four and the College Football Playoff Championship Game. Most recently, the city of Dallas was named one-of-16 host cities for FIFA World Cup 2026, with a tournament-high nine international soccer matches to be played at AT&T Stadium, and the stadium will once again host the NCAA Men's Final Four in 2030.
Jones recently turned his football development and marketing expertise to the World Headquarters and training facility of the Dallas Cowboys, as The Star in Frisco, Texas opened its doors for operation in the summer of 2016. Located in a rapidly growing community of more than 200,000 residents, The Star is a partnership with the City of Frisco and The Frisco Independent School District that places a strong focus on inspiring a solid future for high school football, youth sports and the next generation of players and fans by uniquely engaging them at the place where the Cowboys live, work and practice.
The Star is the only NFL training facility that is shared with a public high school athletic program. All 12 Frisco ISD high schools play sporting events in Ford Center at The Star, a state-of-the-art, 510,000-square-foot indoor athletic facility. With a capacity of 12,000 seats, Ford Center hosts a variety of events in addition to football games, such as concerts, collegiate basketball, professional boxing, soccer matches and meetings, to name a few. The Star and Ford Center have also been home to the Academy of Country Music Awards show and events from 2023-24, "Country Music's Party of the Year," celebrating the industry and honoring the top recording stars, songwriters and legends.
The Star includes a 91-acre mixed-use development located on the Dallas Tollway. In addition to the team's headquarters, the project is a vibrant destination that features shopping, dining, nightlife, athletics, fitness, event, hotel and residential options.
Since he took over as general manager in 1989, 46 different players drafted by Dallas have gone on to appear in a combined total of 150 Pro Bowls as Cowboys - 50 players and 166 Pro Bowls, including selections after leaving Dallas. Dallas has also signed 18 free agent players who have made 43 Pro Bowls while representing the Cowboys. Additionally, Dallas traded for three different players who made five Pro Bowls. Since 1989 the Cowboys have made 169 trades, the most celebrated of which was the 1989 deal that sent Herschel Walker to the Minnesota Vikings and provided the personnel foundation for three Super Bowl titles.
His recent efforts to stock the Dallas roster have resulted in some of the NFL's most productive drafts in recent history. Over the last decade, Dallas has selected 15 players who have become Pro Bowlers: Zack Martin and DeMarcus Lawrence (2014), Byron Jones (2015), Ezekiel Elliott, Jaylon Smith and Dak Prescott (2016), Leighton Vander Esch (2018), Tony Pollard (2019), Tyler Biadasz, Trevon Diggs and CeeDee Lamb (2020), Micah Parsons (2021) and DaRon Bland, Jake Ferguson and Tyler Smith (2022). The 15 Pro Bowl draft picks are the most by any team over that span, and that group has gone on to earn a combined total of 35 Pro Bowl selections. Since 2010, Dallas has drafted nine players who have also been named to at least one All-Pro team since their selection - most in the NFL.
The foundation for the future success of the team has been secured through savvy draft maneuvers and key free agent acquisitions, starting up front on the offensive line. Martin earned his ninth Pro Bowl following the 2023 season and was joined by Tyler Smith, who earned his first Pro Bowl nod. Prescott and Elliott - Dallas' duo of young offensive backfield weapons - became the first pair of Cowboys rookies to ever be selected to the Pro Bowl in 2016. Prescott opened his career by becoming the first rookie quarterback in Cowboys history to be named to the Pro Bowl and the first to win AP Offensive Rookie of the Year, while Elliott won NFL rushing titles in two (2016 and 2018) of his first three years in the League. Prescott was also named the NFL's Walter Payton Man of the Year for 2022, becoming the fourth Cowboy to earn that special recognition (Troy Aikman, Roger Staubach, Jason Witten). Lamb is another in the line of great Cowboys receivers to don the famed number 88 jersey, establishing a team rookie record with 74 catches in his first season, then surpassing the 1,000-yard mark in his second year before becoming the only Cowboys receiver with multiple 100-catch campaigns, eventually establishing a franchise record with 135 catches and 1,749 receiving yards in 2023.
Defensively, Diggs, Parsons and Bland anchor an ascending young group of players. Diggs tied the club record with 11 interceptions in 2021, while Parsons earned AP Defensive Rookie of the Year honors by establishing a Cowboys rookie record with 13.0 sacks and followed that up with 13.5 sacks in 2022 and a second straight AP first-team All-Pro selection – the first Cowboys defender to earn first-team All-Pro honors in each of his first two seasons and only the second NFL defender since the 1970 Merger, joining Lawrence Taylor in 1981-82. Parsons finished his third season with 14.0 sacks in 2023, becoming the second NFL player since 1982 with at least 12.0 sacks in each of his first three seasons, joining Hall of Famer Reggie White. Bland set an NFL-record with five pick-sixes in his second pro season and led all defenders with nine interceptions in 2023, providing another ball-hawking, first-team All-Pro defender.
In selecting the on-the-field leadership for the Cowboys, Jones hired a pair of coaches who won a combined three Super Bowls in Dallas: Jimmy Johnson (1992-1993) and Barry Switzer (1995). Chan Gailey followed with a division title and playoff appearances from 1998-99. In 2003 Jones successfully recruited two-time Super Bowl winner Bill Parcells to Dallas, and Parcells led the team to three winning seasons and two playoff trips in four years. In February 2007, Jones added another successful NFL head coach in Wade Phillips, who guided the club to a pair of division titles in his first three years (2007 and 2009) and a playoff victory in 2009.
In 2011 Jones named Jason Garrett as the team's eighth head coach after the former Cowboys quarterback guided the club to a 5-3 record as the interim coach in the second half of the 2010 season. Garrett added three division titles in 2014, 2016 and 2018, and his 79 career wins represent the second-most victories by a head coach in club history. In 2020 Jones hired Super Bowl XLV winning head coach Mike McCarthy as the newest head coach of the Dallas Cowboys, marking the fourth coach that Jones has selected who had either previously won a Super Bowl or would go on to lead the Cowboys to a world championship. In four seasons, McCarthy has led the Cowboys to three consecutive 12-win campaigns, two division titles and three playoff appearances in consecutive years - both firsts since the 1992-95 Cowboys teams.
In the last 44 years, 39 different owners have entered the NFL. Of that group, only Jerry Jones, former Denver Broncos owner Pat Bowlen, Clark Hunt (Kansas City) and Robert Kraft (New England) have guided their franchises to more than two Super Bowl championships. Moreover, Jones joins Art Rooney, Jack Kent Cooke, Al Davis, Eddie DeBartolo, Kraft, Bowlen and Hunt as the only men to win at least three Super Bowls as NFL owners.
On the league front, Jones actively contributes his vision and enthusiasm to enhancing the NFL's status as the world's premier professional sports league by serving on a wide range of league committees. In his 35-year career, Jones has worked on 15 different NFL ownership committees for a combined total of 136 years. As a member of the Management Council Executive Committee, he was very involved in the 2011 and 2020 labor negotiations that resulted in the most recent Collective Bargaining Agreement between the NFL and its players. In addition to the CEC, Jones is currently the Chairman of the NFL Media O&O Committee, Chairman of the Pro Football Hall of Fame Committee and is a member of the NFL Media Committee. Jones also served on the committee that was charged with overseeing the search for a successor to retired NFL Commissioner Paul Tagliabue, a process that successfully landed current NFL Commissioner Roger Goodell in September 2006. In addition, Jones has served two prior terms as a member of the NFL's Competition Committee as well as prior stints on the Business Ventures Committee and the Health and Safety Committee.
His contributions and innovations in the areas of marketing, corporate sponsorships, television, stadium management, stadium development, labor negotiations and community service have made a visible imprint on the ever-evolving face of professional sports in America. Since becoming involved with the Cowboys, Jones' accomplishments have been recognized through his induction into the Boys & Girls Clubs of America Hall of Fame, the Texas Sports Hall of Fame (2007), the Texas Business Hall of Fame (2005), the Arkansas Sports Hall of Fame (1999) and the Missouri Sports Hall of Fame (1998). In July 2012, Jones was recognized with the Lifetime Achievement Award by the Arkansas Sportscasters and Sportswriters Hall of Fame. In August 2007, he served as the presenter for Michael Irvin's induction into the Pro Football Hall of Fame, a recognition he was also named for by Emmitt Smith in Canton in August 2010, Larry Allen in 2013, Gil Brandt in 2019 and DeMarcus Ware in 2023. Jones was also selected for induction into the Cotton Bowl Hall of Fame in 2020.
In April 2014 Jones received the prestigious Horatio Alger Award in Washington, D.C. and was inducted as a lifetime member into the Horatio Alger Association of Distinguished Americans. In May 2014, Jones was also recognized with the Lifetime Achievement Award presented by Pop Warner Little Scholars, Inc. On October 3, 2013, Jones was inducted into the National Football Foundation's Leadership Hall of Fame, an award which celebrates leadership of a lifetime of success on the field, in the boardroom and in the community. In 2017 Jones was honored with the SEAL Legacy Award. In 2018 he was inducted into the North Texas Commercial Association of Realtors Hall of Fame for his contributions to the Dallas-Fort Worth real estate landscape with the construction of AT&T Stadium and The Star. Also in 2018, Jones was given the Governor's EMMY for long-time contributions to Texas television broadcasting by the Lone Star Chapter of the National Academy of Television Arts and Sciences.
In 2022, Jones was honored as an MD Anderson Living Legend, and earned the Walter Camp Football Foundation's "Distinguished American" award.
As a co-captain of the 1964 National Championship Arkansas Razorbacks, Jones is one of a small number of NFL owners who actually earned a significant level of success as a football player. He is the only man in the history of the NFL to play for a collegiate national championship football team and own a Super Bowl winner. In addition, Jones and the legendary George Halas are the only two men to become NFL owners after playing in a major college football bowl game. His current ties to the college game include membership on the Board of Directors for the National Football Foundation and College Football Hall of Fame.
A man of varied interests who will not rest on yesterday's achievements, he is a dedicated businessman and family man, sharing a vivid enthusiasm for both. Although Jones and his family are very involved in numerous civic and charitable causes, the Joneses have left an indelible local and national impression on the philanthropic landscape with their love and dedication to The Salvation Army.
For the past 27 seasons, the Jones family has dedicated the Cowboys Thanksgiving Day halftime show as a national showcase to kick off The Salvation Army's annual Red Kettle Campaign. Through the donation of national television airtime, the event has created a holiday tradition while helping to increase donations to The Salvation Army's annual fundraising efforts by more than $3.67 billion dollars. Reba McEntire, Destiny's Child, Sheryl Crow, Carrie Underwood and Kenny Chesney are just a few of the distinguished artists who have provided entertainment for the holiday extravaganza.
The Salvation Army points to the annual Cowboys kickoff event as one of the most effective, creative and important innovations that has been developed in the long and storied history of the organization.
The Joneses received the Evangeline Booth Award in 1999, one of The Army's highest national community service awards, and have been selected for membership into the prestigious Salvation Army William Booth Society. Jerry and his wife, Gene, were also named to The Army's National Advisory Board in April 1998 shortly after being named the organization's Partners of the Year in 1997. In April 2007, the Joneses served as the honorary chairpersons for The Salvation Army's National Advisory Organizations Conference (NAOC) that was held in Dallas.
For 10 years, Gene and Jerry Jones served as hosts and underwrote the costs for the Super Lunch, a fundraising event for The Salvation Army Irving Corps Community Center. In 1998 the Gene and Jerry Jones Family Center for Children opened in conjunction with The Army.
As part of the Jones Family and the Dallas Cowboys commitment to Arlington, Texas, the home of the club's stadium, Gene and Jerry Jones Family Charities will donate a total of $16.5 million to non-profit organizations serving youth in Arlington from 2009-2041.
In 2001 the Joneses were awarded the Chairman's Award by The Boys & Girls Clubs of America. In June 2002, Gene and Jerry Jones were recognized as the recipients of the Children's Champion Award for Philanthropy that was presented by the Dallas for Children organization. In 2003 the Family Gateway organization of Dallas presented Gene and Jerry with the Annette G. Strauss Humanitarian Award. In April 2005, Gene and Jerry were recipients of the Hope Award, the highest community service recognition awarded by the Lone Star Chapter of the National Multiple Sclerosis Society. In 2010 the Jones Family and the Cowboys were selected by The Boys & Girls Clubs of America to receive the prestigious Chairman's Award that recognized the Cowboys long and dedicated history of support.
The Jones family has been very involved with several other community-related organizations, including Children's Medical Center of Dallas, Happy Hill Farm Academy/Home, the National Board for The Boys & Girls Clubs of America, the Kent Waldrep Paralysis Foundation, The Rise School of Dallas, The Family Place and The Family Gateway. In 2010 the Jones family endowed the North Texas Youth Education Town with a $1 million grant. Created as a lasting legacy of Super Bowl XLV, the North Texas YET is administered by The Salvation Army and provides North Texas youth with education, mentoring, fitness and character enrichment programs. In May of 2019, ground was broken on the Gene and Jerry Jones Family Hope Lodge in recognition of their lead gift on a project associated with the American Cancer Society that will provide housing to families of cancer patients on property located adjacent to the Baylor University Medical Center campus in Dallas.
In March 2021, the Jones family made a historic $20 million gift to the National Medal of Honor Museum Foundation. As Co-Chairs of the Foundation's National Leadership Council, Gene and Jerry Jones are actively engaged in leading the capital campaign to design and construct the National Medal of Honor Museum and Leadership Institute in Arlington, Texas and the National Medal of Honor Monument in Washington, D.C. Together, these national treasures will stand in enduring recognition of the American heroes who have received our country's highest recognition for valor in combat - The Medal of Honor.
Jerry (10/13/42) and Gene live in Dallas. They have three children, Stephen, Charlotte and Jerry Jr., nine grandchildren and one great-grandchild.
Stephen is a graduate of the University of Arkansas and serves as the Cowboys Chief Operating Officer/Co-Owner. Charlotte is a Stanford graduate and serves as the Cowboys Chief Brand Office/Co-Owner. Jerry Jr., a graduate of Georgetown University, who earned his law degree from Southern Methodist University, is the Cowboys Chief Sales and Marketing Officer/Co-Owner.
Jerry Jones graduated from Arkansas in 1965 with a Bachelor of Science in Business Administration, and earned a Master of Arts degree from the university that same year.